Lion - Lioness Walk-A-Thon 1999

VeRon Moore has lived in Berea for forty years and has helped shape the way our community functions. She strives to be knowledgeable at what she does and is certified in numerous areas of personal interest. She is still working at a successful career and spends free time volunteering, relaxing with personal hobbies and spending time with her family.

Moore and her late husband Clifford first moved to Berea in February of 1962. Two years later her parents Albert and Mary Rose, moved to Berea. She says that they chose to move to Berea “for its location and because of its small town atmosphere and friendly people.” Unfortunately she lost her husband, Clifford, in April of 1998; but her mother, age 90, still lives in Berea. Moore also has three brothers, one sister and numerous nieces and nephews.


VeRon & Chase
Her hard work and creativity have touched numerous businesses in Berea. Moore says that she is in the process of “Semi-Retiring” however she is currently working as “a Special Agent with Jefferson Pilot Life Insurance Co. and a part-time long-term Care Specialist with the National Health Administrators.” She first worked for the Berea College Computer Center for several years serving as Operations Manager. Later, in 1984, she joined her husband and became co-owner of Confidential Services, an accounting and income tax service. While working with her husband she earned her License in Life and Health Insurance and used it to work part time. Recently, in January of 2000, she sold the business to Sammy K. Lee, PSC. Also, in 1992, she worked to receive her Life Underwriter Training Counsel Fellow (LUTCF) Designation. She is currently on the membership committee of the Madison County Life Underwriters Association, (now known as Kentucky Association of Insurance and Financial Advisors, KAIFA). She previously served as the Secretary, President and Membership Chair.

Along with all of her career work, she has also found time to volunteer and serve on many of Berea’s finest committees. For 12 years she worked on and chaired many committees of the Board of the Berea Chamber of Commerce. As a sign of her hard work she received Chamber of Commerce Woman of the Year in 1989.

She shares that “most of my volunteer work has been done with the ‘Berea Lions and Lioness.’ I became a member of the Lioness Club in October 1973 and a member or the Lions Club in January 1989.” Moore has also served leadership positions with the clubs on the district level and has just completed her second three-year term as “Eye Trustee” for the Kentucky Lions Eye Foundation in Louisville. In September 2002, she was honored with becoming a certified “Guiding Lion;” therefore, she is qualified to work with new Lions clubs.

Mrs. Moore is one of the busiest, yet personable individuals working in our community. To understand all of the work that is organized into one of her days she explains a normal day in her shoes: “between 7:30 and 8:00 a.m. I will stop by my mother’s house to check on her and to leave my dog, Chase, with her to keep her company for the day. (Chase is a 13-pound, black and white Shih Tzu, which I inherited from my sister Viola, whom I lost in July 2001, due to cancer). I arrive at my office around 8:00 a.m. I sometimes have breakfast at the office. I then check my e-mail, both business and personal, and make the necessary replies. I usually have several telephone calls, both business and personal. I will work a couple of hours with the insurance business and then take a break for lunch. On my lunch hour I will stop by the Post Office, where I have a box, to pick up my mail. I might deliver Lions Mints to some of the locations around town, or I might stop by some of the different locations around town where the Lions have boxes for the collection of used eyeglasses. (I gather these glasses for delivery to Lense Crafters in Lexington.) Some days I buy lunch for mother and myself and take it to her house and eat with her. I begin my afternoon by going through my mail and attending to any necessary correspondence. I might do an insurance interview or I might work on a club newsletter. Perhaps I will schedule appoints, both personal and business.”

When asked what has changed the most about Berea since she began living here, she replied that it would be the growth that Berea has experienced, especially in the last few years. Moore says she is still enjoying the beauty of Berea, and the “small town, friendly atmosphere”; however, the one thing that she would like to see in Berea would me more clothing stores.

When Moore does find free time she enjoys photography. She shares, “I have many lovely pictures of the Berea area and of my travels.” She also plays the guitar and sings in churches around town and recognizes that is what she enjoys the most. Her passion is with people, helping them, sharing time and resources with them and their overall companionship. The words of wisdom that she offers to everyone are “Live each day as if it were the last, enjoying the beauty around you, your family and friends.”


2000-01 KY Lion's "Trustee Commendation Award"

“I love living in Berea because of my many friendships” explains VeRon Moore.

written by Hannah Billings